I'm a journalist and content marketer with a knack for making complex topics relatable. I write about technology, business, lifestyle, and the workplace, for startups and brands.
The Pet Travel Beginners Guide: 5 Things You Need to Buy Before You Fly
The modern wonder of air travel allows us to cross the country or even the globe in a single day. Though we may not be skilled at reading their minds, it is possible our pets share our jetsetter dreams and want to come along.
In the wake of the pandemic, I flew with my “COVID puppy” for the first time; though when I s...
Which Fitness Technology Product Is Right for Your Exercise Goal?
Home fitness can evoke images of a bulky treadmill in a backyard shed, sweating without the dignity of a gym’s air conditioning and amenities. Those days are changing — fast.
The latest workout technology doesn’t necessarily come in a big, bulky package. It’s not an eyesore or a piece of equipment that seems like it’s barely evolved since it was first featured in an ‘80s infomercial. It’s also not such a lonely ex...
Capsule Wardrobes: How to Build a Minimalist, Sustainable Collection (2021)
Capsule wardrobes are a major trend, and for good reason. When done right, a capsule wardrobe is both less expensive to maintain and better for the environment. And on a macro level, the minimalist fashion concept appeals to the basic human need to love how you look.
I first discovered capsule wardrobes when I was seeking the next step in my career and applying the old adage “dress for...
Hugs & Kisses
For startup dating app XO, I developed a publication called Hugs & Kisses, and wrote and edited articles about Gen Z dating trends, the psychology of love, and dating explainers.
Performance Management Benchmark Report
To drive demand for employee feedback software, I created a survey of HR leaders and employees, interviewed analysts and HR experts, and wrote the 20+ page report. I also provided art direction for custom illustrations and layout.
Why you should segment your emails by cart size
In this article, we’ll cover the importance of taking cart size into consideration when you figure out your email segmentation strategy, and some examples and ideas for using cart size segmentation for both abandoned cart campaigns and post-purchase follow up campaigns.
Let’s start with a quick refresher to segmentation. At the most basic level, segmentation is a strategic way to personalize email outreach to different groups of customers based on different categories. Marketers generally org...
How a customer service process facilitates growth for Y’Our Skin
Skin care consumers are impatient. They want a product that feels good on their skin right away. But according to Y’Our Skin founder Hanh Nguyen, this is causing them to choose products that are not only bad for their skin, but can actually worsen their skin’s condition.
That’s why she created the beauty eCommerce direct-to-consumer brand in 2018.
“Active ingredients like Vitamin C or Vitamin A—they don’t feel nice when you first put them on, but they’re actually better for the skin in the lo...
Google Wants You to Live 170 Years
In September, Google announced it would fund a new venture, Calico. Its goal is to extend human life by 20 to 100 years. But there are implications......
How to Develop the Right Voice for Your Branded Content
I Google'd this for days, needing a solid guide when I directed content for a startup. Eventually, I wrote the guide, as I couldn't find something like this anywhere.
3 Days With a Posture-Correcting Wearable Gadget
The wearable device, a huge Kickstarter success, aims to help fix poor posture. We give LUMOback a spin....
Even Though This Year Is Overwhelming, Don’t Cancel Your 2020 Product Launch
Thus far in 2020, brands such as Peloton and Zoom have seen a boost due to quarantine, but many are devastated, shutting down completely or filing for bankruptcy. It begs the question: Should you even launch a product in 2020?
The Ultimate Guide to Real-Time Feedback
I researched and wrote this ebook on the shifting ways companies measure performance and emerging trend of ongoing feedback as a human resources tool.
Here’s How You Manage a Startup With a Full-Time Job
If you’re asking how to run a startup while you have a full-time job, it’s probably because it’s your only option. But I believe that’s a good thing.
Church, Guns, and Good Values
Lyz Lenz’s new book ‘God Land’ examines the decline of church in the Midwest
In 2016, I was attending a small Presbyterian church in San Francisco that met in a coworking space inside an old newspaper building (there’s probably a joke in there about death and rebirth of institutions). One Sunday, as the Pride parade passed just a block away, the pastor prayed that the participants would find “real love.”
I never went back.
That was my final attempt at being a regular churchgoer, or, as people...