Dani Fankhauser

The modern wonder of air travel allows us to cross the country or even the globe in a single day. Though we may not be skilled at reading their minds, it is possible our pets share our jetsetter dreams and want to come along.
In the wake of the pandemic, I flew with my “COVID puppy” for the first time; though when I s...

Home fitness can evoke images of a bulky treadmill in a backyard shed, sweating without the dignity of a gym’s air conditioning and amenities. Those days are changing — fast.
The latest workout technology doesn’t necessarily come in a big, bulky package. It’s not an eyesore or a piece of equipment that seems like it’s barely evolved since it was first featured in an ‘80s infomercial. It’s also not such a lonely ex...

Capsule wardrobes are a major trend, and for good reason. When done right, a capsule wardrobe is both less expensive to maintain and better for the environment. And on a macro level, the minimalist fashion concept appeals to the basic human need to love how you look.
I first discovered capsule wardrobes when I was seeking the next step in my career and applying the old adage “dress for...

In partnership with Medium, I developed an original publication called The Salve, targeting ex-evangelicals and progressive Christians. I managed a budget and edited 10 articles each month, sourced contributors, and hired a part-time copyeditor.

For startup dating app XO, I developed a publication called Hugs & Kisses, and wrote and edited articles about Gen Z dating trends, the psychology of love, and dating explainers.

To drive demand for employee feedback software, I created a survey of HR leaders and employees, interviewed analysts and HR experts, and wrote the 20+ page report. I also provided art direction for custom illustrations and layout.

In this article, we’ll cover the importance of taking cart size into consideration when you figure out your email segmentation strategy, and some examples and ideas for using cart size segmentation for both abandoned cart campaigns and post-purchase follow up campaigns.
Let’s start with a quick refresher to segmentation. At the most basic level, segmentation is a strategic way to personalize email outreach to different groups of customers based on different categories. Marketers generally org...

Skin care consumers are impatient. They want a product that feels good on their skin right away. But according to Y’Our Skin founder Hanh Nguyen, this is causing them to choose products that are not only bad for their skin, but can actually worsen their skin’s condition.
That’s why she created the beauty eCommerce direct-to-consumer brand in 2018.
“Active ingredients like Vitamin C or Vitamin A—they don’t feel nice when you first put them on, but they’re actually better for the skin in the lo...

In September, Google announced it would fund a new venture, Calico. Its goal is to extend human life by 20 to 100 years. But there are implications......

I Google'd this for days, needing a solid guide when I directed content for a startup. Eventually, I wrote the guide, as I couldn't find something like this anywhere.

The wearable device, a huge Kickstarter success, aims to help fix poor posture. We give LUMOback a spin....